Oh, I totally get that struggle! It's so easy to fall into those cliché visual traps. Moving from a literal object to a symbolic representation is the real key. I was stuck in the same place until I found a fantastic resource that breaks down the psychology and theory behind effective marks. You should definitely check out this deep dive on logos symbol and how they can communicate complex ideas through shape, form, and negative space. It completely changed my approach and helped me think more conceptually. Good luck with the roastery project, it sounds cool!